Psychology and marketing overlap more than you think. When you use these psychology principles in your marketing, you attract an audience for your association. These are the six marketing psychology principles you should know and how to use them in your association. Marketing Psychology Principle #1: Scarcity Principle The scarcity principle explains the price relationship… Read more »
So…what’s up with Twitter? The social media giant has lost a large number of employees, specifically in the safety, copywrite, and engineering teams. Fewer employees could mean an increase in strain on current employees, plus less oversight on content and regulations. Basically – -it’s unstable. Some of the common problems users are reporting are: Copyright… Read more »
Business as usual and 2020 are two terms that go together about as well as oil and water in today’s climate. To that end, the COVID-19 outbreak has forced associations to reassess the status quo of standard annual events. The Southern Association of Wholesale Distributors, a.k.a. “The Southern,” was no exception. Here’s how the 97-year… Read more »
This Thanksgiving, Count your Blessings (not your calories). By: Abby Burns, Program Coordinator Although Thanksgiving is the theme of November, giving thanks should not only be done one month a year! Here at Association Services Group, we have so much to be thankful for, however, sometimes being thankful is the last thing that comes to… Read more »
Why Snail Mail is Back in Style By: Steena Hymes, Program Coordinator How many marketing emails did you receive today? How many of those did you read and how many did you send straight to your deleted folder? When email marketing first appeared on the scene, it was a revolutionary step that gave brands a… Read more »
Association Services Group participated in AMC Institute‘s ‘Day in the Life’ series! Watch Katie Oxford, Caitlin Hyatt and Debbie Brady discuss how and why associations benefit from working with an association management company.
6 Lessons in Creating a Lasting Impression By: Debbie Alexander, Program Coordinator On my morning commute a few weeks ago, the radio announcer asked a question: What was the one thing your parents did when you were a child that has stayed with you through adulthood? I couldn’t help but wonder what lasting impression I… Read more »
Hello … is anybody there? By: Gene Ballard, Vice President of Administrative Services I don’t know about you but I dislike automated voice recordings. It is very frustrating to call a company and an automated voice comes on saying; ‘Hello, please press 1 for conference services … press 2 for accounting … press 3 for technical… Read more »
5 Qualities of Excellent Customer Service By Kendra Tyner, Program Coordinator Have you ever had an amazing customer service experience? What about a negative experience? Our experiences immediately form our opinion of an organization or brand for better or for worse. Companies either thrive or fail based on the preconceived notions of their customers. Have… Read more »
Bringing Generations Together: How to Bridge the Gap By: Jenna Jones, Program Coordinator Being relatable is a key component of any association. There are those that have served in the industry planting seeds for many years, while others are just entering the industry looking for ways to set themselves apart. Whether you are considered a… Read more »
Association Services Group
251 S.L. White Blvd.
PO Box 2945
LaGrange, Georgia 30241
Phone: 706-845-9085
