5 Qualities of Excellent Customer Service By Kendra Tyner, Program Coordinator Have you ever had an amazing customer service experience? What about a negative experience? Our experiences immediately form our opinion of an organization or brand for better or for worse. Companies either thrive or fail based on the preconceived notions of their customers. Have… Read more »
Bringing Generations Together: How to Bridge the Gap By: Jenna Jones, Program Coordinator Being relatable is a key component of any association. There are those that have served in the industry planting seeds for many years, while others are just entering the industry looking for ways to set themselves apart. Whether you are considered a… Read more »
4 Strategies to Increase Brand Exposure By: Dawn Cheplick, Program Coordinator Inspiring consumers to purchase and use Georgia-grown watermelons continues to be a top priority for the association members and industry partners of the Georgia Watermelon Association. With the height of watermelon season approaching, the GWA is busy collaborating with PR firms, athletic events, media… Read more »
From Sports Management to Association Management: There’s No I in Team By: Jenna Jones, Program Coordinator December 21st marked the first day of Winter, which means Fall – my favorite time of year – is officially over. There are many reasons to love this season. The smell of fresh cut grass, the leaves changing colors… Read more »
5 Creative Ways to Drive Traffic into the Exhibit Hall By: Brittney Roberts, Program Coordinator II As an event coordinator, one of the hardest things to do is get attendees into the Exhibit Hall. Since these vendors have paid to attend (and most support the organization by sponsorship), it’s our job to bring in the… Read more »
A Turducken Reflection By: Samantha Kilgore, Account Executive Isn’t the turducken an interesting thing? The matryoshka doll of Thanksgiving– that is – a chicken, put inside of duck, stuffed inside of a turkey. The trifecta of poultry to satisfy all of your holiday meal desires. According to Wikipedia, the creator of the turducken is the… Read more »
Ambitious Associations: How to Harness and Direct Goals By: Samantha Kilgore, Account Executive Have you ever had one of those breakthrough moments in a board meeting that resulted in an idea for a new member program? You know the one. Your board or taskforce has been discussing an issue for several minutes, and you can… Read more »
Sashes Increase Sales By: Dawn Cheplick, Program Coordinator I have been with ASG for 12 years and the majority of my time here has been dedicated to the watermelon industry. I am the Membership Coordinator, Annual Conference Event Planner, and Promotions Coordinator for the Georgia Watermelon Association. The GWA has quite an interesting and unique… Read more »
Rebecca Masic was honored with the Dr. William A. Spencer Annual Fellowship last month from Auburn University. The fellowship is awarded to students in the College of Education and Masic was nominated by her professor, and dissertation chair, Dr. Maria Witte. “Rebecca Masic exhibits exceptional promise and leadership in the field of Adult Education within… Read more »
By Jennifer Whitlow, Intern The past two summers I have been an intern at Association Services Group, and in those past two summers I have learned more than I ever could have imagined. I am currently a junior at Georgia College & State University majoring in Political Science and minoring in Business Administration. My plan… Read more »
Association Services Group
251 S.L. White Blvd.
PO Box 2945
LaGrange, Georgia 30241
Phone: 706-845-9085
