Beth Oleson has worked for Association Services Group (ASG) for 17 years. A subject matter expert in food safety and agriculture, Beth found her home at ASG when one of the clients, the Georgia Fruit and Vegetable Growers Association (GFVGA), needed a Director of Food Safety. “One of the main aspects of ASG that I… Read more »
Events
Rising to the occasion: ASG creates innovative strategies to meet clients’ needs
To say 2020 was a unique year would be an understatement. Our clients faced uncertainty at every turn, especially when it came time to plan annual in-person events. From small professional societies, to large trade associations, all were forced to reimagine and adapt to a world where the business of members — the meetings, the… Read more »
Real World Events and Impact on Client Meetings – Risk Management and Crisis Preparedness
Real World Events and Impact on Client Meetings – Risk Management and Crisis Preparedness By: Kelley Atkinson, Director of Conference Services My previous blog detailed my experience with event cancellation due to Hurricane Irma. In the weeks after my real world experience with life threatening weather, another life threatening crisis took place and made national… Read more »
5 Creative Ways to Drive Traffic into the Exhibit Hall
5 Creative Ways to Drive Traffic into the Exhibit Hall By: Brittney Roberts, Program Coordinator II As an event coordinator, one of the hardest things to do is get attendees into the Exhibit Hall. Since these vendors have paid to attend (and most support the organization by sponsorship), it’s our job to bring in the… Read more »
Plan for the Best, Prepare for the Worst: The Path of Hurricane Irma
Plan for the Best, Prepare for the Worst: The Path of Hurricane Irma By: Kelley Atkinson, Director of Conference Services Most words spoken in French sound beautiful, right? “Je t’aime,” “pâtisserie au chocolat,” “force majeure” – ok, maybe not. Force majeure is anything but beautiful – from the wildfires burning along the West Coast to the… Read more »
Add a little “Soul” to Sponsorship Income
Add a Little “Soul” to Sponsorship Income By Caitlin Hyatt, Account Executive Sponsorships – in terms of importance, after membership dues, they’re the lifeblood of any non-profit association event. Just one meeting without a full-fledged sponsorship roster can send an association’s bottom line south of the border. In an age where most companies are already… Read more »
Convention & Visitors Bureau: Your Keys to Conference Greatness
Convention & Visitors Bureau: Your Keys to Conference Greatness By Brittney Roberts, Program Services Coordinator II, HAPS From the very beginning, local Convention & Visitors Bureau’s (CVB) that get involved with your planning can be a wonderful aid for venue search and selection, vendor management, and attendee experience. Venue Search & Selection At the beginning… Read more »
Event Planning & Organization Go Hand In Hand
By Kelley Atkinson, Director of Conference Services “Event planning….that sounds glamorous! What a fun job!” I’ve heard these comments from family and friends for years. While I love my job, event planning is fun and the end result can be glamorous….that’s not always the case behind the scenes leading up to the event….at least not… Read more »